Our Story

Since 1985, Jill Wheelock-Lines has created and retailed Fine Jewellery, Diamonds and Pearls. Jill began originally sourcing and acquiring individual pieces of jewellery for clients, which over time became designing bespoke items for clients. The designs did not only feature diamonds and pearls but interesting gems and ancient artefacts too. Soon, the clients became friends and the loyal following grew and grew.

Today: the business is a family affair working with her husband Derek in the charming 17th & 18th century Friar Street, in the centre of Worcester and a private client service in London. However, they all continue with the same mantra - wonderful jewellery and a wonderful service. Collectively with over 65 years of experience, they pride themselves on not only good design, attention to detail and industry knowledge but their widely known friendly customer service; wanting to ensure all sales, creations and advice is offered with a highly personal service to meet any of our clients needs.

Jill Wheelock-Lines offer Fine Jewellery; including all earrings, rings, necklaces and bracelets set with fine certified Diamonds, Precious Stones, rare South-Sea Pearls, Tahitian Pearls and ancient artefacts.

Having their own dedicated Jeweller who manufactures all of their bespoke Jewellery enables a fast and accurate turn around, constant attention to detail and very competitive prices.  We offer a complete design service so any idea, concept, design or question you may have one of our team is is happy to help.

We also undertake all repairs.